Cleaning & Maintenance Management magazine, August 2014
JanSan market it is important to note that there are just as many different ways for those involved in the industry to find information There are numerous media types serving up any number of sources for the different wants and needs of industry professionals As the industry shifts changes and grows the job of professionals whether they be in house staff facility managers or building service contractors BSCs has become about increasing their knowledge The job of those serving the industry from the vendor to the distributor from the manufacturer to the disseminators of industry information is figuring out how to deploy that information Cleaning Maintenance Management magazine represents the diversity of our industry Frank says With at least 13 identifiable vertical markets CMM is able to reflect this diversity and cater to any of these markets at any one time Frank recognizes that CMMs scope is not a simple accomplishment He is quick to explain that it is not an easy task to create content for the bandwidth of an entire industry The Industry Bandwidth That bandwidth can be explained in a few statistics Approximately 71 billion square feet of commercial space exists Half of that square footage is 5000 square feet or less Less than 2 billion square feet are LEED certified 5 percent of the total commercial space is restrooms 24 billion worth of cleaning products are sold each year 55 percent of that sold is for restroom hygiene 50 percent of all work tickets complaints etc are related to restroom hygiene When an area of a facility shoots to the forefront of facility managers and BSCs collective consciousness as restrooms have done the industry and those at the forefront take notice and position themselves accordingly It is important for any outlet of information to move with the market Frank explains As the market has changed CMM has been able to do just that keeping up with the market as it has changed Frank goes on to explain that what the magazine has done well and continues to do well is that no matter the change in issue technology or direction that the industry takes the magazine has changed along with the industry and most importantly doesnt judge the topic CMM is an industry leader because they know how to adapt their subject matter for the changing times The industry itself isnt the only aspect of the JanSan market that has changed over the years but the face of the industry has gone through a significant makeover Cleaning is as old as time since the very beginning there have been things and places that need to be cleaned While the extent to which these various facilities have needed to be cleaned certainly has changed something more has changed at the same time The face of cleaning The Janitor Narrative When the JanSan industry was considered to be in its infancy the perception of the job wasnt one that was very rosy As the industry has begun to shift and change so too has the perception of the JanSan professional Publications such as CMM help facilitate this change by being at the forefront of the change and in fact shaping the new face of the industry The industry now lends itself to having a sense of pride and a sense of accomplishment All buildings and facilities require cleaning and the frontline the janitors the BSCs and the facility managers are the reasons buildings look pleasing to occupants and why they are healthy to spend numerous hours of a day in The JanSan industry is a viable recession proof industry As time has gone by there has been a palpable industry sophistication It is a white blue and green collar industry in which any variety of individuals can find their place The janitor of yesteryear is gone The perception that all the job requires is to clean has drastically altered over the years and CMM has been vital in reshaping the image of the industry Todays janitors facility managers and BSCs are vital in shaping the perception of buildings of all shapes and sizes If a facility isnt clean or perceived to be clean and healthy occupants and end users will not continue to frequent that establishment Not Business As Usual CMM has made the industry as a whole aware of the changes in the industry By staying on top of these changes readers of CMM are able to adjust to ebb and flow as it happens rather than needing to catch up to the rest of the industry when the latest innovation or technique becomes the status quo rather than experimental CMM helps those in the business of cleaning clean better and run better businesses Its not the business youre in but the way youre in business that matters Frank explains www CMMOnline com 11 The perception of the industry has been drastically altered over the years and CMM has been vital in reshaping its image
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