Cleaning & Maintenance Management magazine, August 2014
www CMMOnline com 35 Following Twitter While Twitter is a platform that seems pervasive in our society it is also the one that most people dont understand how to use well according to Atkins You might not use Twitter to cultivate a following but it is a great place to get direct feedback from your customers he adds Twitter is the place that you can turn a raving lunatic into a raving fan according to Atkins The way you do that is by responding to people who tweet you For direct communication Atkins sees Twitter as a better tool than Facebook its like texting he says If someone finds you on Twitter and asks you a question it is easy to grab your smartphone or hop on your computer and immediately respond back Its a conversation more so than other social media sites Sullivan says You need to expect to interact Twitter more than Facebook is about a two way communication between you and your audience according to Russell Russell said one way to effectively use Twitter is to find the important people within your community and tweet them Twitter is a conversation so just like talking to people theres etiquette and things you can do to make people follow and unfollow you Once you figure out how to have a conversation on Twitter it can be a great tool Even if you dont want to utilize it for communicating to your audience you should have an account so they can communicate to you Having Fun With It Facebook is still the most important tool you have at your disposal but there are many other sites that offer their niche that can help improve your profits If you need to connect with a local business theres LinkedIn If you want more people to find you on Internet searches use Google When you want to speak directly with your customers tweet them on Twitter Need somewhere to showcase all those great pictures from the charity even you did Well put them on Instagram Social media doesnt have to be hard work in fact our experts recommend that you make it fun Come up with a contest and hype it up on Facebook respond back to your customers on Twitter and use Instagram to show pictures of the event There continues to be those who dont think social media is a viable resource However as Atkins joked If you can overturn the government of Egypt with social media I think we can increase sales 10 percent Joe J Napoli is the assistant editor of Professional Carwashing Detailing magazine He can be reached at JNapoli@ Carwash com
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