Cleaning & Maintenance Management magazine, August 2014
contractor success Online options to build customer relations and improve business affordably S He also recommends that you post regularly at least a couple times per week and that you have some humor and personality in your posts so that people appreciate them Social media is about building up loyalty and community according to Atkins He said its important to respond back to people on Facebook that contact you and create posts that are designed around the Social media is one of the biggest buzz words in the business world and its something that everyone says you need but not everyone understands how to use We interviewed two experts in the field of social media about how small businesses can best utilize it for public relations and marketing purposes And while Facebook is still the most important social media site there are others that you should be using to help improve your customer relations and get the word out about your operation according to the experts Facebook The 800 Pound Gorilla Facebook may have lost some of its cool factor with the youth but Blane Russell president of Social Eyes Marketing says it is still the most important social media website Make sure youre doing Facebook in a big way because its the 800 pound gorilla he says J R Atkins is the author of the book Social Media 20 and also a speaker and consultant on social media He says Facebook is definitely the place to start and then grow based upon your market and what you learn from Facebook The experts have some tips on making Facebook a good use of your time Facebook isnt just about selling to people its also about entertaining them according to Russell Everyones natural nature is to try to sell all the time but if you want to get liked amuse them and theyll like your page he says Ask open ended questions and youll start a conversation rather than turn people off with a sales pitch types of things that your customer base is interested in Facebook isnt just about getting new customers but keeping ones you have according to Atkins Professional Connections On LinkedIn While Facebook is still the most important social media website there are many others Social media is an important business tool that more owners operators and workers need to learn to utilize to increase their exposure and reach By Joe Napoli 32 CM Cleaning Maintenance Management August 2014 Images courtesy of Burak Cakmak iStock Thinkstock EXPLORING Social Media Sites
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