Cleaning & Maintenance Management magazine, August 2014
End The Going Green Guessing Game By Linda Chipperfield Linda Chipperfield has more than 30 years of experience in creative marketing and guides the brand communication efforts for Green Seal Prior to joining Green Seal in 2006 she served as creative director and team leader at Noble Communications and owned and operated a design and marketing shop in Springfield Missouri Chipperfield has served on the board of directors for the Global Ecolabelling Network and conducts ISO 14024 peer reviews of the network members F The FTCs Green Guides aim to bring some certainty to sustainability For custodial professionals and building service contractors BSCs it is one thing to go green and quite another to know that you have actually done so We face similar challenges in trying to buy supplements There are steps and measures in place for facilities who want to go green to ensure that the products and services they choose are truly green and sustainable its easy for a manufacturer to slap a label on a package and say it is 100 percent Echinacea but in reality how would you know for more info Visit www cmmonline com and type in search keyword Sustainability For more information on related products visit www cmmonline com select DIRECTORY from the main navigation bar and enter keyword Green Guides Image courtesy of Robert Churchill iStock Thinkstock 26 CM Cleaning Maintenance Management August 2014
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